The Tourism Capacity Enhancement Program at the World Islamic Entrepreneur Summit (WIES) 2025 focuses on strengthening the skills, knowledge, and competitiveness of stakeholders in the halal and sustainable tourism sectors.

Through a series of workshops, panel discussions, and knowledge-sharing sessions, the program empowers tourism operators, local governments, and entrepreneurs to develop high-quality, Muslim-friendly travel experiences that meet global standards. Participants will gain insights into destination branding, digital transformation, service excellence, and policy innovation—key pillars for building a resilient and inclusive tourism ecosystem.

Aligned with the WIES 2025 mission to advance entrepreneurship and cross-sector collaboration, this program serves as a strategic platform for elevating human capital and fostering partnerships between public and private sectors.

By hosting it in West Sumatra—one of Indonesia’s emerging halal tourism destinations—WIES underscores the importance of local empowerment in achieving sustainable growth.

The Tourism Capacity Enhancement Program ultimately aims to position the region as a benchmark for excellence in Muslim-friendly and responsible tourism across Southeast Asia.